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Shop Like a Finnish Girl: Helsinki Edition

Finnish girl’s shopping pattern is as eclectic as her style: when it comes to purchasing clothes, the fewer people know about the store, the better. However, we at HÄN have done some research to establish the key locations Finnish ladies like to visit when they need a wardrobe revamp. No matter whether you are visiting Helsinki for the first time, have lived in the city for many years or just trying to get hold of Finnish designers abroad, HÄN shopping guide will give you some ideas on how to achieve this mysteriously quirky yet timeless Finnish girl look.

 

HIGH END

Samuji

Image from ayaiwaya.com

Aya Iwaya for Samuji Prints. Image from ayaiwaya.com

 

In case you are not scared of biting prices, the designers from the Design District Helsinki should be right up your street. Samuji is a name that is on everyone’s lips right now and we can see why: the designer’s clean yet experimental cuts, high-quality materials and stunning prints secured Samuji’s name as one of the most influential Finnish talents of the moment.

Address:

Pohjoisesplanadi 37

00100 Helsinki, Finland

 

R/H

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Image from rh-studio.fi

 

Despite being only five years old, this womenswear brand, set up by a creative duo Hanna Riiheläinen and Emilia Hernesniemi, is causing quite a storm in Finland. It is hardly surprising considering its chic yet wearable designs inspired by independent Finnish women and their love for nature and Nordic minimalism. With collections’ titles like Seven Seas (SS16) or Black Waves (AW15), it hardly gets more Finnish than that.

Address:

Fredrikinkatu 18

00120 Helsinki, Finland

 

Sasu Kauppi

Image by Ville Varumo for Sasu Kauppi. Available from sasukauppi.com

Image by Ville Varumo for Sasu Kauppi. Available from sasukauppi.com

 

If minimalism is not something you aspire to, the creations of Central Saint Martin’s graduate Sasu Kauppi should perfect for you. Splashes of bright neon colours, practically too toxic to look at, oversized shapes and ironic prints are exactly what the doctor’s ordered if you want to stand out from the crowd. You know it should be good if Kanye West got interested enough to fly to Helsinki to meet with the designer (if rumours are true, and they always are).

Address:

Unionsgatan 10

00130 Helsinki, Finland

 

Ivana Helsinki

Image from @ivanahelsinki

Image from @ivanahelsinki

 

Perhaps one of the most romantic Finnish designers, Paola Ivana Suhonen loves to mix bold Slavic motives and simple yet structured silhouettes inspired by Nordic landscapes. The result is a collection of show stopping dresses and knitwear which will definitely elevate your style game and emphasize your feminine side.

Address:

Uudenmaankatu 15

Helsinki, Finland

 

Lumi

Lumi SS 16. Image lumiaccessories.com

Lumi SS 16. Image lumiaccessories.com

 

Accessories can either make or break the look. To make sure your bags are working in your favour, check out Lumi shop in the very centre of Helsinki. Established in 2000 in New York, these Finnish bags are made of vegetable tanned leather and come in an array of bold colours to brighten even the greyest winter day.

Address:

Aleksanterinkatu 28

Helsinki, Suomi, Finland

 

Minna Parikka

Image from @minnaparikkashoes

Image from @minnaparikkashoes

 

Minna Parikka’s quirky shoe designs are famous not only in Helsinki. Her sneakers decorated with bunny ears and glittery high heels with hearts can be found in the world’s biggest stores like Selfridges in London and Collette in Paris. Bright and fun, they bring you one step closer to a winter fairytale.

Address:

Aleksanterinkatu 36

00100 Helsinki, Finland

 

HIGH STREET/ VINTAGE

Seppälä

Image from yle.fi

Image from yle.fi

 

Finnish designs are often on the pricey side since the production costs are higher in Finland. Nevertheless, if you want to look good on a budget,  Seppäläa is great for the affordable basics which serve as a foundation for every look.

Address:

Forum, Mannerheimintie 20

00100 Helsinki, Finland

 

Ruutu-Rouva Oy

Image from visithelsinki.fi

Image from visithelsinki.fi

 

Finnish girls tend to prefer original vintage finds to the rails of mainstream designs of the high street stores. For some serious designer bargains, look no further than Ruutu-Rouva Oy store. Set up in 1983 as a family business, this vintage shop quickly became a secret shopping destination for the city’s fashionistas.

Address:

Fredrikinkatu 16

00120 Helsinki, Finland

 

Play It Again Sam

Image from fonecta.fi

Image from fonecta.fi

 

To put it simply, Play It Again Sam vintage shop is too cool for school. With an extraordinary collection of clothes, shoes, accessories and even wigs from the 1920s forward, this place is ideal for some statement pieces treasure hunting.

Address:

Fredsgatan 2

00170 Helsinki, Finland

 

Kaivarin Kanuuna

Image by Outi K for Yelp. Available from yelp.co.uk

Image by Outi K for Yelp. Available from yelp.co.uk

 

Labeled as ‘the Buckingham Palace of second hand/consignment stores’ by one of Yelp reviewers, this flea market has something to offer for every taste and budget, starting from one of a kind designer clothes and 18th-century silverware to 10 euros ripped jeans and 90s rock bands inspired T-shirts.

Address:

Merikatu 3

00140 Helsinki, Finland

 

HOME

Marimekko

Image from marimekko.com

Image from marimekko.com

 

You cannot talk about Finnish designers and not mention the legendary Marimekko. With its iconic bold prints inspired by rich Finnish nature, Marimekko designs are instantly recognisable and widely available all over the world. While their clothes and textiles’ quality is outstanding, their dishware and home decorations instantly brighten the mood of the whole room.

Address:

Puusepankatu 4

Helsinki, Finland

 

Lokal

Image by HÄN

Image by HÄN

 

Lokal is a store and an exhibition space worth visiting even if you do not intend to purchase anything (but seriously, you should). With a huge selection of independent Finnish designs and crafts, rest assured that everything in this store is 100% Finnish and Instagrammable.

Address:

Annankatu 9

Helsinki, Suomi, Finland

 

Peroba Oy

Image from peroba.fi

Image from peroba.fi

 

Rugged, industrial looking, with lots of metal and wood elements yet with a sense of humour, Peroba is a great place to shop for some statement pieces to add some personality to your home.

Address:

Fredrikinkatu 33

00120 Helsinki, Finland

 

ONLINE

ACOLOYTH.COM

Image from acolyth.com

Image from acolyth.com

 

If you cannot stand the crowds, long queues to the changing rooms or simply do not have time/energy to leave the house, acoloyth.com is perfect for you. With a great stock of emerging Finnish and well-known international designers like ensaemble, Christopher Shannon and Stephan Schneider you are only one click away from adopting Finnish girl uniform.

http://www.acolyth.com

 

WE STARTER THIS (WST)

Image from wst.fi

Image from wst.fi

 

Once struggling to find some great vintage clothes online, three entrepreneurial sisters behind WST decided to take initiative and set up their own. The result is a carefully selected range of established and emerging Finnish and International designers easy on the wallet and the environment.

http://wst.fi

 

MAKEEDesign

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Image from Päivi Savolainen, founder of MAKEEDesign

 

This website is filled with fashion gems are handmade from different sweets wrapping paper. The founder Päivi Salvoainen is as passionate about recycling as she is about outstanding accessories. Wearing ethical fashion has never been easier.

http://www.makeedesign.fi

 

Words by Kira Kolosova.